What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and Service

What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and Service

A survey was conducted of marketing academicians. In it, an attempt was made to determine whether the components of the teaching profession (i.e., research, teaching, and service) are important predictors of income. The results indicate that publishing is most likely to produce the greatest income r...

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Veröffentlicht in:Journal of marketing education 1989-12, Vol.11 (3), p.7-11
Hauptverfasser: Burneft, John J., Amason, Robert D., Cunningham, Peggy
Format: Artikel
Sprache:eng
Schlagworte:
Marketing
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Zusammenfassung:A survey was conducted of marketing academicians. In it, an attempt was made to determine whether the components of the teaching profession (i.e., research, teaching, and service) are important predictors of income. The results indicate that publishing is most likely to produce the greatest income rewards, not teaching, and certainly not service.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347538901100303