SUCCEEDING IN CHALLENGING ENVIRONMENTS - FEMALE TECHNOLOGY START-UPS EVIDENCE FROM SAUDI ARABIA

SUCCEEDING IN CHALLENGING ENVIRONMENTS - FEMALE TECHNOLOGY START-UPS EVIDENCE FROM SAUDI ARABIA

Kingdom is known for its masculine society with power distance. This case identifies the strategy triggers to succeed by 4 1young and dynamic Saudi females. The case sets scene by providing detailed background and then relating it to issues and ultimately grounding the strategy to succeed. It has be...

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Veröffentlicht in:Academy of Entrepreneurship journal 2017-11, Vol.23 (2), p.1-11
1. Verfasser: Khan, Muhammad Rahatullah
Format: Artikel
Sprache:eng
Schlagworte:
Angel investors
Case studies
Culture
Entrepreneurs
Entrepreneurship
Females
Gender
Individualism
Market shares
Objectives
Private schools
Product development
Retailing industry
Small business
Social networks
Social support
Society
Software
Startups
Success
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Zusammenfassung:Kingdom is known for its masculine society with power distance. This case identifies the strategy triggers to succeed by 4 1young and dynamic Saudi females. The case sets scene by providing detailed background and then relating it to issues and ultimately grounding the strategy to succeed. It has been found that the females can succeed by adopting the right mix of strategy, that includes, Family Support, Leveraging Social Media, Entrepreneurship Ecosystem - Institutional Level Support, Technical Expertise, Coaches and Mentors, Societal and Family Support, Capitalizing on Market Opportunities.
ISSN:1087-9595
1528-2686