Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs
This article presents the findings of a survey of AACSB-accredited undergraduate and graduate programs relating to the integration of personal computers into the marketing curriculum. This survey determines the degree of software usage, summarizes faculty evaluation of different marketing applicatio...
Gespeichert in:
| Veröffentlicht in: | Journal of marketing education 1988-12, Vol.10 (3), p.84-93 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 93 |
|---|---|
| container_issue | 3 |
| container_start_page | 84 |
| container_title | Journal of marketing education |
| container_volume | 10 |
| creator | McNeeley, Brian J. Berman, Barry |
| description | This article presents the findings of a survey of AACSB-accredited undergraduate and graduate programs relating to the integration of personal computers into the marketing curriculum. This survey determines the degree of software usage, summarizes faculty evaluation of different marketing applications software, identifies areas which interfere with successful implementation, and evaluates the software acquisition process. A number of recommendations are made to improve microcomputer software integration. |
| doi_str_mv | 10.1177/027347538801000312 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_journals_1987033249</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sage_id>10.1177_027347538801000312</sage_id><sourcerecordid>1987033249</sourcerecordid><originalsourceid>FETCH-LOGICAL-c230t-c3de572bf3bcb2bf736d0bd10857c9c5b2dd994ba41cfce293d49845462496c73</originalsourceid><addsrcrecordid>eNp1kF1LwzAYhYMoOKd_wKuA13X5bJrLOnQKGwpz1yVN0tHpmpqkiP9-KVMQxKvDgeecl_cAcI3RLcZCzBARlAlOiwJhhBDF5ARMMOckyzlHp2AyAtlInIOLEHaJwYWkE6A2QW0tdA1ctdo77fb9EK2Ha9fET-UtbDtYlvP1XVZq7a1pozVw0xnrt16ZQUULVWfg4seslH-zse228MW7hOzDJThr1HuwV986BZuH-9f5Y7Z8XjzNy2WmCUUx09RYLkjd0FrXSQTNDaoNRgUXWmpeE2OkZLViWDfaEkkNkwXjLCdM5lrQKbg59vbefQw2xGrnBt-lkxWWhUCUJjBR5EilZ0Pwtql63-6V_6owqsYpq79TptDsGBq3-lX7f-IAZoBzjQ</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1987033249</pqid></control><display><type>article</type><title>Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs</title><source>SAGE Complete</source><creator>McNeeley, Brian J. ; Berman, Barry</creator><creatorcontrib>McNeeley, Brian J. ; Berman, Barry</creatorcontrib><description>This article presents the findings of a survey of AACSB-accredited undergraduate and graduate programs relating to the integration of personal computers into the marketing curriculum. This survey determines the degree of software usage, summarizes faculty evaluation of different marketing applications software, identifies areas which interfere with successful implementation, and evaluates the software acquisition process. A number of recommendations are made to improve microcomputer software integration.</description><identifier>ISSN: 0273-4753</identifier><identifier>EISSN: 1552-6550</identifier><identifier>DOI: 10.1177/027347538801000312</identifier><language>eng</language><publisher>Thousand Oaks, CA: Sage Publications</publisher><subject>Business education ; Graduate studies ; Marketing ; Software</subject><ispartof>Journal of marketing education, 1988-12, Vol.10 (3), p.84-93</ispartof><rights>Copyright SAGE PUBLICATIONS, INC. Dec 1988</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c230t-c3de572bf3bcb2bf736d0bd10857c9c5b2dd994ba41cfce293d49845462496c73</citedby><cites>FETCH-LOGICAL-c230t-c3de572bf3bcb2bf736d0bd10857c9c5b2dd994ba41cfce293d49845462496c73</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://journals.sagepub.com/doi/pdf/10.1177/027347538801000312$$EPDF$$P50$$Gsage$$H</linktopdf><linktohtml>$$Uhttps://journals.sagepub.com/doi/10.1177/027347538801000312$$EHTML$$P50$$Gsage$$H</linktohtml><link.rule.ids>314,776,780,21798,27901,27902,43597,43598</link.rule.ids></links><search><creatorcontrib>McNeeley, Brian J.</creatorcontrib><creatorcontrib>Berman, Barry</creatorcontrib><title>Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs</title><title>Journal of marketing education</title><description>This article presents the findings of a survey of AACSB-accredited undergraduate and graduate programs relating to the integration of personal computers into the marketing curriculum. This survey determines the degree of software usage, summarizes faculty evaluation of different marketing applications software, identifies areas which interfere with successful implementation, and evaluates the software acquisition process. A number of recommendations are made to improve microcomputer software integration.</description><subject>Business education</subject><subject>Graduate studies</subject><subject>Marketing</subject><subject>Software</subject><issn>0273-4753</issn><issn>1552-6550</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1988</creationdate><recordtype>article</recordtype><recordid>eNp1kF1LwzAYhYMoOKd_wKuA13X5bJrLOnQKGwpz1yVN0tHpmpqkiP9-KVMQxKvDgeecl_cAcI3RLcZCzBARlAlOiwJhhBDF5ARMMOckyzlHp2AyAtlInIOLEHaJwYWkE6A2QW0tdA1ctdo77fb9EK2Ha9fET-UtbDtYlvP1XVZq7a1pozVw0xnrt16ZQUULVWfg4seslH-zse228MW7hOzDJThr1HuwV986BZuH-9f5Y7Z8XjzNy2WmCUUx09RYLkjd0FrXSQTNDaoNRgUXWmpeE2OkZLViWDfaEkkNkwXjLCdM5lrQKbg59vbefQw2xGrnBt-lkxWWhUCUJjBR5EilZ0Pwtql63-6V_6owqsYpq79TptDsGBq3-lX7f-IAZoBzjQ</recordid><startdate>198812</startdate><enddate>198812</enddate><creator>McNeeley, Brian J.</creator><creator>Berman, Barry</creator><general>Sage Publications</general><general>SAGE PUBLICATIONS, INC</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>198812</creationdate><title>Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs</title><author>McNeeley, Brian J. ; Berman, Barry</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c230t-c3de572bf3bcb2bf736d0bd10857c9c5b2dd994ba41cfce293d49845462496c73</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1988</creationdate><topic>Business education</topic><topic>Graduate studies</topic><topic>Marketing</topic><topic>Software</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>McNeeley, Brian J.</creatorcontrib><creatorcontrib>Berman, Barry</creatorcontrib><collection>CrossRef</collection><jtitle>Journal of marketing education</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>McNeeley, Brian J.</au><au>Berman, Barry</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs</atitle><jtitle>Journal of marketing education</jtitle><date>1988-12</date><risdate>1988</risdate><volume>10</volume><issue>3</issue><spage>84</spage><epage>93</epage><pages>84-93</pages><issn>0273-4753</issn><eissn>1552-6550</eissn><abstract>This article presents the findings of a survey of AACSB-accredited undergraduate and graduate programs relating to the integration of personal computers into the marketing curriculum. This survey determines the degree of software usage, summarizes faculty evaluation of different marketing applications software, identifies areas which interfere with successful implementation, and evaluates the software acquisition process. A number of recommendations are made to improve microcomputer software integration.</abstract><cop>Thousand Oaks, CA</cop><pub>Sage Publications</pub><doi>10.1177/027347538801000312</doi><tpages>10</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0273-4753 |
| ispartof | Journal of marketing education, 1988-12, Vol.10 (3), p.84-93 |
| issn | 0273-4753 1552-6550 |
| language | eng |
| recordid | cdi_proquest_journals_1987033249 |
| source | SAGE Complete |
| subjects | Business education Graduate studies Marketing Software |
| title | Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-04T04%3A08%3A01IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Usage%20of%20Microcomputer%20Software%20in%20AACSB-Accredited%20Undergraduate%20and%20Graduate%20Marketing%20Programs&rft.jtitle=Journal%20of%20marketing%20education&rft.au=McNeeley,%20Brian%20J.&rft.date=1988-12&rft.volume=10&rft.issue=3&rft.spage=84&rft.epage=93&rft.pages=84-93&rft.issn=0273-4753&rft.eissn=1552-6550&rft_id=info:doi/10.1177/027347538801000312&rft_dat=%3Cproquest_cross%3E1987033249%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1987033249&rft_id=info:pmid/&rft_sage_id=10.1177_027347538801000312&rfr_iscdi=true |