Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs

This article presents the findings of a survey of AACSB-accredited undergraduate and graduate programs relating to the integration of personal computers into the marketing curriculum. This survey determines the degree of software usage, summarizes faculty evaluation of different marketing applications software, identifies areas which interfere with successful implementation, and evaluates the software acquisition process. A number of recommendations are made to improve microcomputer software integration.