Student Perceptions of Marketing Careers and Career Decision Influences: A Retiling Example

Student Perceptions of Marketing Careers and Career Decision Influences: A Retiling Example

College students were surveyed to determine important personal and work-related influences on career choice, perceptions of seven marketing career paths, and intent to pursue each of these paths. Building on previous research, this study also investigated the career choice influences and likelihood...

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Veröffentlicht in:Journal of marketing education 1992-04, Vol.14 (1), p.46-56
Hauptverfasser: Anderson, Carol H., Stanley, Sande Ricrds, Parker, Thomas H.
Format: Artikel
Sprache:eng
Schlagworte:
Careers
Marketing
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Beschreibung
Zusammenfassung:College students were surveyed to determine important personal and work-related influences on career choice, perceptions of seven marketing career paths, and intent to pursue each of these paths. Building on previous research, this study also investigated the career choice influences and likelihood of pursuit of various retail career paths.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347539201400107