Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles
The major premise of this article is that current and emerging applications of electronic and computer technologies can assist marketing educators in teaching college-level business students both task-related and critical thinking skills. The article (1) reviews selected learning style and teaching...
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| Veröffentlicht in: | Journal of marketing education 1992-04, Vol.14 (1), p.12-21 |
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| container_end_page | 21 |
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| container_issue | 1 |
| container_start_page | 12 |
| container_title | Journal of marketing education |
| container_volume | 14 |
| creator | Ronchetto, John R. Budkles, Tom A. Barath, Robert M. Perry, James |
| description | The major premise of this article is that current and emerging applications of electronic and computer technologies can assist marketing educators in teaching college-level business students both task-related and critical thinking skills. The article (1) reviews selected learning style and teaching style literature, (2) provides examples of new multimedia technologies and delivery systems, (3) proposes a framework that can serve as an organizing structure for choosing an appropriate multimedia delivery system, and (4) briefly outlines implications for researchers, educators, and students. |
| doi_str_mv | 10.1177/027347539201400103 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0273-4753 |
| ispartof | Journal of marketing education, 1992-04, Vol.14 (1), p.12-21 |
| issn | 0273-4753 1552-6550 |
| language | eng |
| recordid | cdi_proquest_journals_1987031602 |
| source | SAGE Complete A-Z List |
| subjects | Cognitive style Marketing Multimedia Teaching methods |
| title | Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles |
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