Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles

The major premise of this article is that current and emerging applications of electronic and computer technologies can assist marketing educators in teaching college-level business students both task-related and critical thinking skills. The article (1) reviews selected learning style and teaching style literature, (2) provides examples of new multimedia technologies and delivery systems, (3) proposes a framework that can serve as an organizing structure for choosing an appropriate multimedia delivery system, and (4) briefly outlines implications for researchers, educators, and students.