The Marketing Portfolio: On Advising Students for Job Interviews

The Marketing Portfolio: On Advising Students for Job Interviews

This article provides suggestions for the use of a marketing portfolio of student work as a job interview tool. The suggestions are the result of interviews with students who had used such a portfolio, prospective employers, personnel placement agency staff, and campus placement directors. Interview...

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Veröffentlicht in:Journal of marketing education 1990-08, Vol.12 (2), p.32-36
1. Verfasser: Taylor, Ruth Lesher
Format: Artikel
Sprache:eng
Schlagworte:
Employment interviews
Marketing
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Zusammenfassung:This article provides suggestions for the use of a marketing portfolio of student work as a job interview tool. The suggestions are the result of interviews with students who had used such a portfolio, prospective employers, personnel placement agency staff, and campus placement directors. Interviewees discussed the appropriateness and benefits of an interview portfolio.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347539001200205