A Customer Satisfaction Approach to Introducing Physical Distribution in the Principles of Marketing Course

Traditional presentations of physical distribution in a principles of marketing course commonly focus on the activities of distribution without effectively integrating them into the marketing mix. This article offers instructors an integrative framework for presenting physical distribution activitie...

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Veröffentlicht in:	Journal of marketing education 1990-04, Vol.12 (1), p.40-45
Hauptverfasser:	Sherwood, Charles S., Nordstrom, Richard D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business education Customer satisfaction Distribution Higher education Marketing
Online-Zugang:	Volltext
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