A Customer Satisfaction Approach to Introducing Physical Distribution in the Principles of Marketing Course

A Customer Satisfaction Approach to Introducing Physical Distribution in the Principles of Marketing Course

Traditional presentations of physical distribution in a principles of marketing course commonly focus on the activities of distribution without effectively integrating them into the marketing mix. This article offers instructors an integrative framework for presenting physical distribution activitie...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing education 1990-04, Vol.12 (1), p.40-45
Hauptverfasser: Sherwood, Charles S., Nordstrom, Richard D.
Format: Artikel
Sprache:eng
Schlagworte:
Business education
Customer satisfaction
Distribution
Higher education
Marketing
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Traditional presentations of physical distribution in a principles of marketing course commonly focus on the activities of distribution without effectively integrating them into the marketing mix. This article offers instructors an integrative framework for presenting physical distribution activities as a means of achieving desired levels of customer service and ultimately customer satisfaction.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347539001200106