Color Blind or Color Conscious? White American Mothers’ Approaches to Racial Socialization

This study investigated the extent to which White American mothers discuss race with their children, which topics they are willing to discuss, and why some choose not to discuss it. Data were gathered from 107 mothers of children aged 4 to 7 years. Most mothers indicated the topic was important to discuss, especially for the purpose of elimination of bias and discrimination. However, many reported having no or only vague discussions. Only 30% were categorized as having a color conscious approach, whereas 70% indicated a color blind or color mute approach. The latter seemed to presume their silence would lead children to not notice differences and thus remain unbiased. Many also indicated that they would only approach it if an issue came up or the child asked questions. Almost all mothers perceived their children to have no racial biases, but their diagnostic tools for discovering biases may be inadequate. Implications of these findings are discussed.