THE MARBLE-DROP TECHNIQUE: A PROCEDURE FOR GATHERING SENSITIVE INFORMATION

THE MARBLE-DROP TECHNIQUE: A PROCEDURE FOR GATHERING SENSITIVE INFORMATION

This study investigates the efficiency of a ballot technique in reducing bias caused by nonsampling errors in studies designed to gather sensitive information. Findings reveal that the technique produces population estimates more accurate than conventional interviewing and as accurate as the randomi...

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Veröffentlicht in:Decision sciences 1981-10, Vol.12 (4), p.702-707
Hauptverfasser: Stem Jr, Donald E., Lamb Jr, Charles W.
Format: Artikel
Sprache:eng
Schlagworte:
Data collection
Forecasting
Information
Marketing Research
Random samples
Sampling
Sampling techniques
Sensitivity
Survey Methods
Techniques
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Zusammenfassung:This study investigates the efficiency of a ballot technique in reducing bias caused by nonsampling errors in studies designed to gather sensitive information. Findings reveal that the technique produces population estimates more accurate than conventional interviewing and as accurate as the randomized‐response technique.
ISSN:0011-7315
1540-5915
DOI:10.1111/j.1540-5915.1981.tb00121.x