Form, platform and the formation of transnational audiences: A case study of how Danish TV drama series captured television viewers in the United Kingdom

This article combines analysis of form, platform and audiences for a holistic understanding of how Danish series entered the global trade in TV fiction. Building on existing research on form and production values, it adds a wide-ranging empirical case study, exploring the specific local conditions that led to the introduction of Danish series in the United Kingdom in 2011 and subsequent growth in UK audiences for Danish and other subtitled TV series. It reveals the multiplicity of factors contributing to the success of the early Danish serial imports; the interdependence of form, platform and audiences; and the imperative to rethink dominant theories of international programme flows.