Blue Dart Express Limited

This case study describes the operations of Blue Dart Express Limited and documents the development of major IT applications by the company during 1987 to 1997. The company has been investing nearly one per cent of its revenue on developing IT applications during this period. The case describes the evolution of a consignment tracking application on which the current operations of Blue Dart are completely dependent. In 1997, the company was reviewing its plans for the next five years. The company plans to use the emerging information technology to enhance the existing applications and to widen the geographic scope of the application. The case lists some of the issues faced by Malcolm, the chief architect of the successful tracking system, in proposing the size and scope of t he next IT plan to the top management. Readers are invited to send their responses on the case to Vikalpa Office.