The Components and Impact of Sponsored Search

The Components and Impact of Sponsored Search

Sponsored search has dramatically influenced how people interact with the Web. It has funded the Web searching infrastructure that users have grown accustomed to and provided unparalleled reach, frequency, and control of marketing efforts and advertising campaigns. Sponsored search advertising has d...

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Veröffentlicht in:Computer (Long Beach, Calif.) Calif.), 2009-05, Vol.42 (5), p.98-101
Hauptverfasser: Jansen, B.J., Flaherty, T.B., Baeza-Yates, R., Hunter, L., Kitts, B., Murphy, J.
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Applied sciences
Blogs
Business metrics
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Consumers
Displays
Exact sciences and technology
Finance
Impact analysis
Information systems. Data bases
Information technology
Infrastructure
Internet
IT systems
Market strategy
Marketing
Memory organisation. Data processing
Online advertising
Organizations
Particle measurements
Search engines
Searching
Software
Sponsored search
Streaming media
Traffic control
Videos
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Beschreibung
Zusammenfassung:Sponsored search has dramatically influenced how people interact with the Web. It has funded the Web searching infrastructure that users have grown accustomed to and provided unparalleled reach, frequency, and control of marketing efforts and advertising campaigns. Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
ISSN:0018-9162
1558-0814
DOI:10.1109/MC.2009.164