Teaching Entrepreneurship Students about Social Media and New Ventures: A Primer
This paper provides a primer for understanding social media and its application to new venture growth strategy. Social media is a complex and evolving construct and there are few, if any, resources that are both available and concise to assist professors tasked with teaching entrepreneurship student...
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| Veröffentlicht in: | Journal of the Academy of Business Education 2017-01, Vol.18, p.372-386 |
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| container_title | Journal of the Academy of Business Education |
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| creator | Crane, Frederick G Meyer, Marc H |
| description | This paper provides a primer for understanding social media and its application to new venture growth strategy. Social media is a complex and evolving construct and there are few, if any, resources that are both available and concise to assist professors tasked with teaching entrepreneurship students about social media. This paper should serve as a guide or template to accomplish this task. |
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| fulltext | fulltext |
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| ispartof | Journal of the Academy of Business Education, 2017-01, Vol.18, p.372-386 |
| issn | 2156-5155 |
| language | eng |
| recordid | cdi_proquest_journals_1972152492 |
| source | EBSCOhost Business Source Complete |
| subjects | Best practice Business communications Consumers Credibility Entrepreneurs Entrepreneurship Market strategy Marketing Media richness Privacy Social interaction Social networks Studies Teaching Verbal communication |
| title | Teaching Entrepreneurship Students about Social Media and New Ventures: A Primer |
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