Teaching Entrepreneurship Students about Social Media and New Ventures: A Primer

Teaching Entrepreneurship Students about Social Media and New Ventures: A Primer

This paper provides a primer for understanding social media and its application to new venture growth strategy. Social media is a complex and evolving construct and there are few, if any, resources that are both available and concise to assist professors tasked with teaching entrepreneurship student...

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Veröffentlicht in:Journal of the Academy of Business Education 2017-01, Vol.18, p.372-386
Hauptverfasser: Crane, Frederick G, Meyer, Marc H
Format: Artikel
Sprache:eng
Schlagworte:
Best practice
Business communications
Consumers
Credibility
Entrepreneurs
Entrepreneurship
Market strategy
Marketing
Media richness
Privacy
Social interaction
Social networks
Studies
Teaching
Verbal communication
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Zusammenfassung:This paper provides a primer for understanding social media and its application to new venture growth strategy. Social media is a complex and evolving construct and there are few, if any, resources that are both available and concise to assist professors tasked with teaching entrepreneurship students about social media. This paper should serve as a guide or template to accomplish this task.
ISSN:2156-5155