THE RELATIONSHIP BETWEEN PRICE AND DEMAND FOR FOOTBALL MATCHES IN BRAZIL

The football industry moves around the world every year, according to Belo and Paolozzi (2013), worth between $ 400 billion and $ 1 trillion. As an economic activity, it has attracted the attention of several academic studies (DOBSON and GODDARD, 2001; SOUZA, 2004 and MADALOZZO, 2008). Among the results obtained in these studies, there are differences regarding the price variable in the demand equations for soccer. Thus, this study aims to identify the relationship between price and demand for soccer. Secondary data were used from IBGE, CBF and Pluri Consultoria. The search does an analysis of 380 games of the Brazilian championship. To estimate the demand, the OLS method was used. The dependent variable was the dependent model present in the stadiums. The results showed that the demand function is inhomogeneous.