The third-person effect

A nationwide telephone survey of 721 adults examined the impact of the third-person effect on individuals' perceptions of the media's general influence and immorality effects with three issues. The third-person effect perceptual hypothesis predicts that individuals will perceive media mess...

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Veröffentlicht in:Communication research 1999-10, Vol.26 (5), p.523
Hauptverfasser: Salwen, Michael B, Dupagne, Michel
Format: Artikel
Sprache:eng
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Zusammenfassung:A nationwide telephone survey of 721 adults examined the impact of the third-person effect on individuals' perceptions of the media's general influence and immorality effects with three issues. The third-person effect perceptual hypothesis predicts that individuals will perceive media messages to have greater effects on other people than on themselves.
ISSN:0093-6502
1552-3810