Book review: Product Management

A favorable book review of Product Management by D.R. Lahmann and R.S. Winer is presented. While "Product Management" as a title of a textbook may seem to be somewhat old fashioned in the current era of books on customer-driven marketing, strategic marketing, and e-commerce, it really reflects the intent and nature of the book. It treats product management as a craft in which managers (and students) have to be trained for becoming a successful product manager in charge of a single product or product line.