The changing consumer in Austria

The changing consumer in Austria

The development of economic, demographic and cultural factors in Austria during the past decade are briefly described, as well as changes in consumption patterns and the way major marketing tools have been used. Special attention is given to the changes caused by Austria's joining of the Europe...

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Veröffentlicht in:International journal of research in marketing 1997-10, Vol.14 (4), p.309-319
Hauptverfasser: Mühlbacher, Hans, Botschen, Martina, Beutelmeyer, Werner
Format: Artikel
Sprache:eng
Schlagworte:
Austria
Changes in macro marketing mix
Consumer behavior
Consumption patterns
Culture
Demographics
Economic conditions
Economic, demographic and cultural changes
Marketing management implications
Marketing research
Statistical analysis
Studies
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Beschreibung
Zusammenfassung:The development of economic, demographic and cultural factors in Austria during the past decade are briefly described, as well as changes in consumption patterns and the way major marketing tools have been used. Special attention is given to the changes caused by Austria's joining of the European Union. Implications for marketing management are drawn by proposing controversial developments to be considered.
ISSN:0167-8116
1873-8001
DOI:10.1016/S0167-8116(97)00013-X