Residential willingness to pay for deep decarbonization of electricity supply: Contingent valuation evidence from Hong Kong

Motivated by the government's proposed target of reducing CO2 emissions by 30% of the 2005 level in the year 2020, we estimate the residential willingness-to-pay (WTP) for deep decarbonization of Hong Kong's electricity supply, which is heavily dependent on coal-fired generation. Our contingent valuation survey conducted in 2016 of 1460 households yields dichotomous choice data based on the respondents’ answers to a series of closed-ended questions. Such data are less susceptible to the strategic bias that often plagues self-stated WTP data obtained by direct elicitation via open-ended questions. Using binary choice models, we find that average WTP is 48–51%, relative to current bills, if the decarbonization target is achieved via natural gas generation and renewable energy. However, estimated WTP declines to 32–42% when decarbonization entails additional nuclear imports from China. As the projected bill increase caused by the target's implementation is 40%, our WTP estimates support the government's fuel mix policy of using natural gas and renewable energy to displace Hong Kong's coal generation. •Collect dichotomous choice data on Hong Kong's deep decarbonization policy.•Use the choice data to estimate residential willingness-to-pay (WTP).•Report WTP estimates for Hong Kong's decarbonization target of 30% by 2020.•Conclude that Hong Kong households support deep decarbonization.