Marketing of Health Care Within a Community:: A Quality-of-Life/Needs Assessment Model and Method

A community-based health-care model and method are presented. The model and method are based on the theoretical notion that community residents' satisfaction with individual health-care programs and services available within their community affect their satisfaction with the community health-ca...

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Veröffentlicht in:Journal of business research 2000-06, Vol.48 (3), p.165-176
Hauptverfasser: Rahtz, Don R, Sirgy, M. Joseph
Format: Artikel
Sprache:eng
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