Marketing of Health Care Within a Community:: A Quality-of-Life/Needs Assessment Model and Method

A community-based health-care model and method are presented. The model and method are based on the theoretical notion that community residents' satisfaction with individual health-care programs and services available within their community affect their satisfaction with the community health-care system. In turn, satisfaction with over-all community health care affects perceived quality of life (over-all life satisfaction) through satisfaction with the community at large and satisfaction with personal health. Data were collected in the Mid-Atlantic area of the US through a mail survey. The results were supportive of the model and provided validational support to the assessment method. Managerial implications of the model and its application are also discussed.