The interplay of emotions and cognitions of consumers in the retail environment

The First International Research Seminar on Retailing was held in New Orleans, on November 4-5, 1998, as a special activity of the Society for Marketing Advances. The papers presented in this seminar are discussed.

Bibliographische Detailangaben

Veröffentlicht in:	Journal of business research 2001-11, Vol.54 (2), p.87-88
Hauptverfasser:	Chebat, Jean-Charles, Robicheaux, Robert
Format:	Artikel
Sprache:	eng
Schlagworte:	Manypeople Marketing Seminars
Online-Zugang:	Volltext
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