The interplay of emotions and cognitions of consumers in the retail environment

The interplay of emotions and cognitions of consumers in the retail environment

The First International Research Seminar on Retailing was held in New Orleans, on November 4-5, 1998, as a special activity of the Society for Marketing Advances. The papers presented in this seminar are discussed.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research 2001-11, Vol.54 (2), p.87-88
Hauptverfasser: Chebat, Jean-Charles, Robicheaux, Robert
Format: Artikel
Sprache:eng
Schlagworte:
Manypeople
Marketing
Seminars
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Zusammenfassung:The First International Research Seminar on Retailing was held in New Orleans, on November 4-5, 1998, as a special activity of the Society for Marketing Advances. The papers presented in this seminar are discussed.
ISSN:0148-2963
1873-7978
DOI:10.1016/S0148-2963(99)00094-6