A model of reputation building and destruction

A model of reputation building and destruction

Previous studies of a firm's reputation have either confirmed its existence as an influence agent or described in general terms its effects upon other attributes (quality, price, advertising, etc.). This study attempts to quantify the reputation concept through a competitive evaluation. The com...

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Veröffentlicht in:Journal of business research 1994-09, Vol.31 (1), p.23-31
Hauptverfasser: Herbig, Paul, Milewicz, John, Golden, Jim
Format: Artikel
Sprache:eng
Schlagworte:
Corporate image
Credibility
Regression analysis
Reputations
Simulation
Studies
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Beschreibung
Zusammenfassung:Previous studies of a firm's reputation have either confirmed its existence as an influence agent or described in general terms its effects upon other attributes (quality, price, advertising, etc.). This study attempts to quantify the reputation concept through a competitive evaluation. The competitive credibility model of reputation building is formulated and tested through simulation. Results are reported and discussed.
ISSN:0148-2963
1873-7978
DOI:10.1016/0148-2963(94)90042-6