Fortune 500 list revisited 12 years later: Still an endangered species for academic research?

The study reported here is a replication of a 1974 study published in the Journal of Business Research that sought to determine corporate policies toward responding to academic research, what top corporate executives liked and disliked about such studies, and what factors influenced their decisions on whether to respond. The results of this study indicate that there have been considerable changes in corporate policies, the volume of surveys reaching corporate executives, and the factors they like and dislike about academic mail surveys. The findings suggest that academicians must be more careful in targeting on this set of firms to ensure that the time for completion is minimized and the value of the studies to the firms is maximized.