Recognizing Consumer Issues in DTC Pharmaceutical Advertising
As one of the most controversial modern business practices in history, direct-to-consumer advertising of prescription medications is a critical topic for consumer advocates, but the current body of literature falls short of providing practical guidance for the eminent policy change. The current arti...
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| Veröffentlicht in: | The Journal of consumer affairs 2008-03, Vol.42 (1), p.60-80 |
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| container_title | The Journal of consumer affairs |
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| creator | ROYNE, MARLA B. MYERS, SUSAN D. |
| description | As one of the most controversial modern business practices in history, direct-to-consumer advertising of prescription medications is a critical topic for consumer advocates, but the current body of literature falls short of providing practical guidance for the eminent policy change. The current article reviews the existing perspectives on direct-to-consumer advertising and offers directions for answering important questions that focus on the consumer's interests. |
| doi_str_mv | 10.1111/j.1745-6606.2007.00094.x |
| format | Article |
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| fulltext | fulltext |
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| ispartof | The Journal of consumer affairs, 2008-03, Vol.42 (1), p.60-80 |
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| language | eng |
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| source | Jstor Complete Legacy; Wiley Online Library Journals Frontfile Complete; PAIS Index; EBSCOhost Business Source Complete |
| subjects | Advertising Advertising research Advertising restrictions Aging (Individuals) Analysis Consumer advertising Consumer behavior Consumer behaviour Consumer Economics Consumer research Consumerism Consumers Drug prescriptions Drug regulation Drug Use Educational Benefits Evidence Generic drugs Hyperlipidemia Marketing Medications Methods Narcotics Pharmaceutical industry Physicians Prescription drugs Studies |
| title | Recognizing Consumer Issues in DTC Pharmaceutical Advertising |
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