Recognizing Consumer Issues in DTC Pharmaceutical Advertising

Recognizing Consumer Issues in DTC Pharmaceutical Advertising

As one of the most controversial modern business practices in history, direct-to-consumer advertising of prescription medications is a critical topic for consumer advocates, but the current body of literature falls short of providing practical guidance for the eminent policy change. The current arti...

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Veröffentlicht in:The Journal of consumer affairs 2008-03, Vol.42 (1), p.60-80
Hauptverfasser: ROYNE, MARLA B., MYERS, SUSAN D.
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising research
Advertising restrictions
Aging (Individuals)
Analysis
Consumer advertising
Consumer behavior
Consumer behaviour
Consumer Economics
Consumer research
Consumerism
Consumers
Drug prescriptions
Drug regulation
Drug Use
Educational Benefits
Evidence
Generic drugs
Hyperlipidemia
Marketing
Medications
Methods
Narcotics
Pharmaceutical industry
Physicians
Prescription drugs
Studies
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Beschreibung
Zusammenfassung:As one of the most controversial modern business practices in history, direct-to-consumer advertising of prescription medications is a critical topic for consumer advocates, but the current body of literature falls short of providing practical guidance for the eminent policy change. The current article reviews the existing perspectives on direct-to-consumer advertising and offers directions for answering important questions that focus on the consumer's interests.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.2007.00094.x