Innovation in low tech SMBs: evidence of a necessary constructivist approach

This survey demonstrates a necessary constructivist approach in SMB innovation management. Authors base their study on an anthropological type approach. More precisely, they analyse innovative project evolution within a firm panel of ten. They point out that various strategies are applied by top management during the project. They demonstrate the non-existence of a single ideal new product development process. Consequently the project manager's capacity to select and order the design activities influences success rates. As variability constitutes a major criterion in innovation modelization, it appears that success depends also on the ability of managers to identify and seize opportunities at any moment.