Civic-community affairs programs-A new management imperative

That there has been a growing surge of interest and activity in the public affairs field by business concerns, large and small, is undeniable. There have also been some notable examples of their success, in terms of increasing employee participation in community activities, electing candidates to public office (partisan and non-partisan), improving a company's prestige and acceptance in the community, and informing employees and the public about significant national...