The Brazilian National Quality Award: sharing some best practices of the winner in 1993

The Brazilian National Quality Award, a local version of the Malcolm Baldrige Award, was created as part of Brazil's efforts to step up the competitiveness of its industry. When it was first launched, in 1992, there was only one winner: IBM Brasil, Sumaré Plant. Nevertheless, its positive impact is being increasingly felt by companies in Brazil, mainly as a stimulus for implementing total quality. The finalists have an important role to play in this respect. This paper discusses some of the most relevant best-practices of the sole winner of the 1993 Brazilian Quality Award, Xerox Brazil. By the same token, it hopes to provide fresh insights about successfully managing total quality strategies in Brazil.