Predicting new venture survival: An analysis of "Anatomy of a Startup." Cases from Inc. magazine

The insights and predictions of venture success as offered by reporters and experts in Inc. magazine, to the predictions generated from an analysis of data from a venture screening questionnaire are tested. The venture screening questionnaire consisting of 85 items covering 4 broad categories: 1. Individual Characteristics, 2. Entrepreneurial Behaviors, 3. Strategy, and 4. Environment, was used to evaluate 27 "Anatomy of a Start-up" articles from Inc. magazine. New ventures that survived were more likely to have: 1. entrepreneurs who gained knowledge and ability during the founding process; who devoted greater efforts to 2. dealing with suppliers, 3. analyzing potential new entrants and who: 4. devoted less time to determining identity of the business, among other things.