The Director's Cut: Exploring Cultural Implications in HIV/AIDS Communication from the Producer's Perspective

Negotiating the challenges of communicating HIV/AIDS messages, which include stigma,conflicting cultural ideals, and politically-charged resource constraints, requires a systematic stream of research. Using a series of phenomenological interests in our exploration of the main constituencies in successful message development and delivery, namely the creative producers, the message developers, and the target audience, we acknowledge the contributions of Cultural Studies theory and to a lesser extent the Political economy of Media. [PUBLICATION ABSTRACT]