Investigating the factors affecting University students’ e-commerce intention towards: a case study of Jordanian universities

Investigating the factors affecting University students’ e-commerce intention towards: a case study of Jordanian universities

This study investigates the factors that significantly affect the acceptance e-commerce in Jordan. These factors were Culture factor and Unified Theory of Acceptance and Use of Technology (UTAUT) Characteristics. This study adopted the deductive approach to reach its objectives. It presents a theore...

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Veröffentlicht in:Journal of Business & Retail Management Research 2017-10, Vol.12 (1)
Hauptverfasser: Alzubi, Mohammad Mahmoud, Alkhawlani, Mohammed Abdullah, El-Ebiary, Yousef Abu Baker
Format: Artikel
Sprache:eng
Schlagworte:
Case studies
Colleges & universities
Electronic commerce
Hypotheses
Studies
Technology adoption
University students
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Zusammenfassung:This study investigates the factors that significantly affect the acceptance e-commerce in Jordan. These factors were Culture factor and Unified Theory of Acceptance and Use of Technology (UTAUT) Characteristics. This study adopted the deductive approach to reach its objectives. It presents a theoretical framework for the construction of hypotheses. The hypotheses were tested to obtain the findings that may be generalized afterwards. 154 students from different universities in Jordan participated in this study. After reviewing several related studies, the Likert five- point scale questionnaire was constructed for gathering the required data, which were then analyzed using the SPSS software.DOI: https://doi.org/10.24052/JBRMR/V12IS01/ITFAUSEITACSOJU
ISSN:1751-8202
2056-6271
DOI:10.24052/JBRMR/V12IS01/ITFAUSEITACSOJU