Entry strategies into China for foreign travel companies

The opening up of the Chinese economy has led to rapid growth in international tourism, with extensive potential growth in numbers and destinations throughout the world. The structure of the Chinese travel industry is examined, with particular emphasis upon the future changes likely to take place in the provision of travel services. A study focuses upon the issue of whether foreign companies can become more involved in the potentially huge Chinese travel market, and if so in what way they should develop their market entry strategies.