The relevance of retail loyalty strategy and practice for leisure/tourism

The relevance of retail loyalty strategy and practice for leisure/tourism

This paper reviews the concepts of loyalty and loyalty strategies both in retail and in leisure and tourism — and the increasing integration of retail concepts into leisure and tourism. Through use of case studies, the paper details management views on the strategic significance of retail and retail...

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Veröffentlicht in:Journal of vacation marketing 2005-01, Vol.11 (1), p.5-19
Hauptverfasser: Michels, Nicolette, Bowen, David
Format: Artikel
Sprache:eng
Schlagworte:
Brand loyalty
Case studies
Communication
Competitive advantage
Consumers
Customer relations
Customer services
Customers
Leisure
Loyalty programs
Market strategy
Marketing
Patronage
Retail stores
Retailing
Retailing industry
Retention
Studies
Tourism
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Beschreibung
Zusammenfassung:This paper reviews the concepts of loyalty and loyalty strategies both in retail and in leisure and tourism — and the increasing integration of retail concepts into leisure and tourism. Through use of case studies, the paper details management views on the strategic significance of retail and retail loyalty within a range of UK-based leisure and tourism organisations. It also details specific loyalty practices. A series of implications are derived from a cross-evaluation of the case studies.
ISSN:1356-7667
1479-1870
DOI:10.1177/1356766705050839