An Analysis of Monetary Incentives in Mail Questionnaire Studies

An Analysis of Monetary Incentives in Mail Questionnaire Studies

Getting mail questionnaires returned has long been a problem. This study indi cates that money is still good bait and cheaper than remailings. The results suggest that monetary incentive is likely to increase questionnaire return rate.

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Bibliographische Detailangaben
Veröffentlicht in:The Journal of business communication (1973) 1973-10, Vol.11 (1), p.38-42
Hauptverfasser: Robin, Donald P., Nash, Henry W., Jones, S. Roland
Format: Artikel
Sprache:eng
Schlagworte:
Impacts
Incentives
Monetary
Monetary incentives
Questionnaires
Studies
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Beschreibung
Zusammenfassung:Getting mail questionnaires returned has long been a problem. This study indi cates that money is still good bait and cheaper than remailings. The results suggest that monetary incentive is likely to increase questionnaire return rate.
ISSN:0021-9436
2329-4884
1552-4582
2329-4892
DOI:10.1177/002194367301100105