A Qualitative Comparison of Three Microcomputer Business Letter Libraries

The marriage of personal computers and business form letters has lead to readily available, inexpensive computer business letter libraries. Much like their typical paperback predecessors, these libraries purport to overcome the drudgery of preparing typical business correspondence. This study examin...

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Veröffentlicht in:The Journal of business communication (1973) 1986-04, Vol.23 (2), p.23-30
1. Verfasser: Penrose, John M.
Format: Artikel
Sprache:eng
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Zusammenfassung:The marriage of personal computers and business form letters has lead to readily available, inexpensive computer business letter libraries. Much like their typical paperback predecessors, these libraries purport to overcome the drudgery of preparing typical business correspondence. This study examines three library packages. A board of 54 experts found the three packages of about similar quality; rated sample letters as being poor in quality; preferred letters over memoranda; and noted differences between letter categories. The messages were generally seen as being readable.
ISSN:0021-9436
2329-4884
1552-4582
2329-4892
DOI:10.1177/002194368602300203