A descriptive analysis of NBC's coverage of the centennial Olympics

A descriptive analysis of NBC's coverage of the centennial Olympics

This study examines the amount of coverage given to women's events and female athletes by NBC at the Centennial Olympic Games. Content analysis showed that women were covered extensively, but that coverage of women concentrated on individual sports such as swimming, diving, and gymnastics to th...

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Veröffentlicht in:Journal of sport and social issues 1999-05, Vol.23 (2), p.171
Hauptverfasser: Tuggle, C A, Owen, Anne
Format: Artikel
Sprache:eng
Schlagworte:
Athletes
Content analysis
Media coverage
Olympic games-1996
Television networks
Women
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Beschreibung
Zusammenfassung:This study examines the amount of coverage given to women's events and female athletes by NBC at the Centennial Olympic Games. Content analysis showed that women were covered extensively, but that coverage of women concentrated on individual sports such as swimming, diving, and gymnastics to the exclusion of team events.
ISSN:0193-7235
1552-7638