The right to be read

PROTECTIVE ADVERTISERS OCCASIONALLY CANNOT OBTAIN SPACE FOR THEIR MESSAGES IN NEWSPAPERS. IN A RECENT CASE, AMALGAMATED CLOTHING WORKERS CHALLENGED 4 CHICAGO DAILY NEWSPAPERS. THESE REFUSAL TO DEAL CASES INVOLVE 3 MAJOR POINTS 1, FIRST AMENDMENT PROTECTS THE DISSEMINATOR OF MESSAGES BUT DOES NOT ASSURE THAT MESSAGES WILL EVER BE DISTRIBUTED 2, NEWSPAPER INDUSTRY IS ESSENTIALLY ONE OF LOCAL MONOPOLIES WITH A FEW SCATTERED LOCAL OLIGOPOLIES, FUTURE RIVALRY IS UNLIKELY 3, COURTS GENERALLY HAVE BEEN SYMPATHETIC TO PUBLISHERS WHO REFUSES AN ADVERTISEMENT, BUT THE BROADCAST MEDIA ARE UNDER GREATER LEGAL OBLIGATION TO PRESENT BOTH SIDES OF CONTROVERSIAL ISSUES.