Ten tips for boycott targets

Ten tips for boycott targets

Companies should anticipate boycott threats and take them seriously. Avoiding panic, communicating with customers, adhering to principles and being willing to admit to mistakes are among several tips offered.

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Bibliographische Detailangaben
Veröffentlicht in:Business horizons 1995-03, Vol.38 (2), p.77-80
1. Verfasser: Kirk Davidson, D.
Format: Artikel
Sprache:eng
Schlagworte:
Boycotts
Business community
Customer relations
Guidelines
Management
Market strategy
Methods
Social conditions & trends
Trends
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Beschreibung
Zusammenfassung:Companies should anticipate boycott threats and take them seriously. Avoiding panic, communicating with customers, adhering to principles and being willing to admit to mistakes are among several tips offered.
ISSN:0007-6813
1873-6068
DOI:10.1016/0007-6813(95)90059-4