Sleeping with the enemy: Doing business with a competitor

Sleeping with the enemy: Doing business with a competitor

Multifaceted business relationships, in which companies enter supplier, customer or partnership relations with firms that are also competitors are becoming common. Reasons for, types of and the management of multifaceted relationships are discussed, and some success stories are profiled.

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Bibliographische Detailangaben
Veröffentlicht in:Business horizons 1994-09, Vol.37 (5), p.9-15
Hauptverfasser: Carlin, Barbara A., Dowling, Michael J., Roering, William D., Wyman, John, Kalinoglou, John, Clyburn, Greg
Format: Artikel
Sprache:eng
Schlagworte:
Advantages
Alliances
Business community
Competition
Competition (Economics)
Competitive advantage
Cooperation
Corporate culture
Management
Manycompanies
Suppliers
Trends
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Beschreibung
Zusammenfassung:Multifaceted business relationships, in which companies enter supplier, customer or partnership relations with firms that are also competitors are becoming common. Reasons for, types of and the management of multifaceted relationships are discussed, and some success stories are profiled.
ISSN:0007-6813
1873-6068
DOI:10.1016/0007-6813(94)90014-0