Diversification: A broader perspective

Diversification: A broader perspective

Corporate diversification has emerged as an effective business strategy. The concept of diversification is being broadened to include shareholder mix, supplies, plant equipment, geopolitical considerations and customers.

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Bibliographische Detailangaben
Veröffentlicht in:Business horizons 1997-03, Vol.40 (2), p.40-44
Hauptverfasser: Byrd, John, Hickman, Kent, Hunter, Hugh
Format: Artikel
Sprache:eng
Schlagworte:
Advantages
Analysis
Business community
Competition
Diversification
Diversification in industry
Industrial diversification
Strategic planning
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Beschreibung
Zusammenfassung:Corporate diversification has emerged as an effective business strategy. The concept of diversification is being broadened to include shareholder mix, supplies, plant equipment, geopolitical considerations and customers.
ISSN:0007-6813
1873-6068
DOI:10.1016/S0007-6813(97)90007-0