Adopting global marketing strategy: Factors that will contribute to business success of the transitional economies

The need to be globally competitive has shifted the focus of constituents of advanced countries, basing their strategies less on today's profitability and more on global economic posture. Global societal strategy will be imperative to all businesses worldwide as the world market is becoming closer due to advanced technological infrastructures. It is only then that global businesses can be sure of future profit potential, and also open new world market opportunities to increasing numbers of transitional economies.