simultaneous model of cigarette advertising: effects on demand and industry response to public policy

simultaneous model of cigarette advertising: effects on demand and industry response to public policy

A simultaneous demand and advertising system is used to examine the response of aggregate cigarette demand to advertising and the reaction of consumers and industry to government health warnings and media policy during 1952-84. The results indicate that advertising increases demand and that health w...

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Veröffentlicht in:The review of economics and statistics 1989-11, Vol.71 (4), p.673-677
Hauptverfasser: Seldon, B.J, Doroodian, K
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising expenditures
Autocorrelation
Cigarette industry
Cigarettes
Coefficients
Consumer advertising
Consumer behavior
Consumption
consumption patterns
Demand
Effects
health hazards
Industrial marketing
Industrial policy
Mathematical models
Public policy
simultaneous equation analysis
Smoking
smoking (habit)
Tobacco industry
Warnings
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Beschreibung
Zusammenfassung:A simultaneous demand and advertising system is used to examine the response of aggregate cigarette demand to advertising and the reaction of consumers and industry to government health warnings and media policy during 1952-84. The results indicate that advertising increases demand and that health warnings reduce consumption. The industry reacts to health warnings by increasing its advertising.
ISSN:0034-6535
1530-9142
DOI:10.2307/1928110