the consumer's point of view

Advertising has many aspects; it can, thus, be considered and evaluated from various points of view. In Western industrialized countries, more than one percent of the gross national product is spent on advertising; it has become a potent vehicle for the dissemination of ideological beliefs, attitudes, and patterns of behavior. Today advertising is a significant social phenomenon, and different social or political interests are associated with the different points of view from which advertising can be assessed.