From the editor

From the editor

The goal is for business executives, who have the data, to tell academia just what the problems of business are and to define the most pressing topics. The goal of Marketing Management also is to bridge the gap between these two camps.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing management (Chicago, Ill.) Ill.), 2001-11, Vol.10 (4), p.2
1. Verfasser: Carolyn Pollard Neal
Format: Magazinearticle
Sprache:eng
Schlagworte:
Executives
Marketing
Marketing management
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The goal is for business executives, who have the data, to tell academia just what the problems of business are and to define the most pressing topics. The goal of Marketing Management also is to bridge the gap between these two camps.
ISSN:1061-3846