From the editor

From the editor

In this issue, we focus on managing and understanding customers. Authors Chris Hart and Pete Blackshaw tell how some companies have blundered in the world of consumer generated media (CGM), and offer several simple steps that companies can take to prevent CGM outbreaks - before the bad publicity ser...

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Veröffentlicht in:Marketing management (Chicago, Ill.) Ill.), 2006-01, Vol.15 (1), p.2
1. Verfasser: Carolyn Pollard Neal
Format: Magazinearticle
Sprache:eng
Schlagworte:
Brand loyalty
Customer relations
Customer satisfaction
Marketing
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Beschreibung
Zusammenfassung:In this issue, we focus on managing and understanding customers. Authors Chris Hart and Pete Blackshaw tell how some companies have blundered in the world of consumer generated media (CGM), and offer several simple steps that companies can take to prevent CGM outbreaks - before the bad publicity seriously damages their brands or reputations.
ISSN:1061-3846